lululemon athletica inc.

LULU

Reporting person: Dennis J. Wilson(group)

Dennis J. Wilson seeks board seats at Lululemon Athletica

high confidence

Contest Strategydissident slate, solicitors, demands

Issuerlululemon athletica inc. (LULU)

Issuer solicitor—

Reporting personDennis J. Wilson (group)

Dissident solicitor—

Stake9,904,856 phys / 0 synth—

Dissident counsel—

Cost basis—

Meeting date—

Record date—

Primary demands

board representation
empower creative leadership
rebuild product delivery systems
restore investor confidence
recommit to original brand values

Advisors

No advisor data on record for this deal.

Sources

SEC Filing

Dennis J. Wilson and affiliated entities, holding 9,904,856 shares (5,115,961 of which are special voting stock), filed a DFAN14A on March 10, 2026 as part of a proxy contest for Lululemon Athletica's 2026 annual meeting. Wilson nominated three independent director candidates—Marc Maurer, Laura Gentile, and Eric Hirshberg—and launched CreativityFirstlulu.com to advance his campaign platform. The primary demands focus on restoring investor confidence through empowering creative leadership, rebuilding product delivery systems, and recommitting to the company's original brand values.

Item id: f92c9dd6-93ac-4449-9556-dbec66b78707 · ingested Apr 24, 2026