lululemon athletica inc.

LULU

Reporting person: Dennis J. Wilson(group)

Dennis Wilson launches proxy contest for board seats at lululemon

high confidence

Contest Strategydissident slate, solicitors, demands

Issuerlululemon athletica inc. (LULU)

Issuer solicitor—

Reporting personDennis J. Wilson (group)

Dissident solicitor—

Stake9,904,856 phys / 0 synth—

Dissident counsel—

Cost basis—

Meeting date—

Record date—

Primary demands

board declassification
board seat election
leadership refresh
product-centric strategy
faster innovation and product delivery
brand value preservation
bold decision-making culture

Advisors

No advisor data on record for this deal.

Sources

SEC Filing

Dennis J. Wilson and affiliated participants filed a DFAN14A on April 7, 2026, announcing a proxy solicitation to elect a slate of director candidates at lululemon athletica's 2026 annual meeting. The group, acting as a Schedule 13(d) participant group, collectively owns 9,904,856 shares (5,115,961 of which are special voting stock on a fully-converted basis). Wilson's campaign criticizes lululemon's board and leadership, demanding board declassification, leadership refresh, product-centric strategy, faster innovation cycles, and brand repositioning to restore shareholder value after a 65% stock decline.

Item id: 99e2f32a-a023-4a3b-a3e7-fec8a0107773 · ingested Apr 24, 2026