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lululemon athletica inc.

LULU

Reporting person: Dennis J. Wilson(group)

Dennis Wilson seeks board seats and strategic changes at lululemon

high confidence

Contest Strategydissident slate, solicitors, demands
Issuerlululemon athletica inc. (LULU)
Issuer solicitor
Reporting personDennis J. Wilson (group)
Dissident solicitor
Stake9,904,856 phys / 0 synth
Dissident counsel
Cost basis
Meeting date
Record date

Primary demands

  • board representation
  • board refreshment with brand and product expertise
  • strategic review of discounting strategy
  • product innovation and creativity assessment
  • operational accountability and oversight
  • CEO candidate evaluation criteria

Advisors

No advisor data on record for this deal.


Sources

Dennis J. Wilson and associated entities, holding 9,904,856 shares (approximately 14.2% of outstanding stock) through a Schedule 13(d) group, filed a DFAN14A to solicit proxies for the election of three independent director candidates at lululemon's 2026 annual meeting. Wilson's campaign demands board refreshment with brand and product expertise, criticizing management's approach to discounting, product innovation, and North American sales performance. The filing incorporates a March 16, 2026 Schedule 13D amendment detailing Wilson's views on necessary leadership and governance changes.

Item id: 933e0b2c-5cb8-492b-9150-6c12b0f864ec · ingested Apr 24, 2026